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Search engine Optimisation (SEO) and Pay Per Click (PPC) Marketing
To help your company reach its online sales targets without going over budget, we can advise you on the right strategies to get the best results for your market, products and services.
Search engine optimisation (SEO)
Search engine optimisation (SEO) is an area of search engine marketing that helps your site gain good rankings in the search engines. As search engine optimisation experts, we follow a very strict process when launching a new SEO campaign.
- we start by analysing your website, your market and your competitors;
- we then conduct a thorough research to find the most popular search terms used by searchers to find your products or services;
- finally we implement - or recommend - changes to your website, manually register your site with targeted search engines and directories, monitor the optimisation results for you and refine it to maintain or further improve your search engine rankings.
We also follow very strict search engines optimisation guidelines and will not use techniques that could endanger your website rankings. To get results with search engine optimisation you must be prepared to wait - months or years depending on your keywords. If you want instant results we recommend pay per click in addition to search engine optimisation.
To find out how we've help small business generate more traffic and get more enquiries from their website, please contact us.
Pay per click (PPC)
Pay per click (PPC), like search engine optimisation (SEO), is a part of search engine marketing (SEM).
More and more companies use pay per click to precisely target markets and keywords for a set budget. Pay per click is the ideal solution to generate immediate influx of potential buyers to your website.
PPC ads appear at the top or on the side of the search engine results pages under the banner of 'sponsored listings' or 'sponsored links'. We can help your ads appear higher, increase their click rate and lower their costs per click thanks to years of experience in this field. Contact us, or request a callback to find out more.
Email or newsletter marketing
Email marketing can help generate repeat business out of your existing client base by promoting a new product or service through a regular monthly newsletter. You could also buy opt-in lists of emails to target a new market and send a one-off special offer email to your most likely buyers.
We have developed an email marketing platform that can get your campaigns up and running in no time. You will be able to create and monitor email marketing campaigns - or we can do it all for you. Simply give us a call or send us an email to find out more.
Affiliate marketing
The beauty of affiliate marketing is that other people / websites advertise your site and its products to their visitors. You then only pay them a commission on catual sales or leads originated from their websites.
For example, we joined AffiliateFuture, a leading UK affiliate platform to be able to promote Top CashBack. TCB offers money back on products you buy online as long as you go through them first. The products come at the same price than if you were to buy it directly from your usual websites. So why not give Top CashBack a try? It really is worth it ... and it's totally free too.